SEO 101

We all hear that duplicate content is bad, bad in terms of everything - from academics to SEO!

Search engines despise duplicate content. Why? The reasoning behind this statement is that search engines want to provide users with dynamic results available on the web. That is not going to happen with duplicate content - users will find query results with exact same information for their unique search results. For example, you’re researching on the web on Socrates.  Generally when doing research, you want to find as many variety of information and facts as possible and with duplicate content, the user may not be able to do so and won’t find search engines much as a useful portal for their research.

Search engines want to be relevant to their users’ searches as possible. And in order to do so, search engines try their best to deliver relevant results by filtering out duplicate content pages from search results.

How they filter duplicate content is by determining which page is the original page by looking at site authority, PageRank, and links to the content page.

To find out if your page has duplicate content or if someone else has content from your site, visit CopyScape.